Adwords Course (Search Engine Marketing)
Search Engine Marketing is a Digital Marketing Strategy in which companies promote their products and services through paid advertising. It differs from SEO and SMO strategies because it promotes businesses using paid channels to create online visibility. The working principle of SEO and SMO, on the other hand, is based on popular keywords; hence, these strategies are considered to be “organic”.
Compared to print and broadcast media, SEM is the cheapest, considering the fact that the World Wide Web has a global reach compared to the other two. Search engine companies such as Google, Bing, and Yahoo, charge a fee for companies to be included into their search result pages. The inclusion can be in the form of a simple search result link, a box ad, a pop-up ad or a banner ad. So, if a user types a particular keyword or string of keywords, the ad will appear in response. The placement of the ad is pre-determined by the search engine based on various factors that the ad creator chooses. This location can be in the main search results area or a specified advertising space.
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