As part of the NBA Storyline in MyCareer the players will be required to navigate the world of modern sportsand decide whether to keep their hand down on team-related issues or make them public via social media. This goes along with new features that allow players to build a brand off the court starting with establishing a rap career to having a chat in a bar with Jake in State Farm to create an bizarrely immersive experience.
The amount of product advertising in NBA 2K has always been large, and in 2K23 it's so much it's comical sometimes. Yet, this feels even more naturally and recognizable today in the context of the league. Professional sports are full of pre-game shows sponsored by one company.
Half-time shows sponsored by another as well as post-game shows sponsored with a completely different sponsor. It feels weirdly on-brand to have an NBA video game having the same kind of treatment, although it's still better without.
Most of the enhancements to the court and off-court actions in NBA 2K23 make for great enjoyment and replayability, particularly the new quests for seasonal play, which give players ample incentive to engage in different types, with a particular focus on head-to-head competitions.
One drawback is the sheer size of the two hubs. Both The City on current-gen and The Neighborhood (a huge cruise ship) on previous-gen are filled with things to do. However, these activities are spread out over an inordinately large space.
Even with a bike or skateboard players will be spending almost the same amount of time in The City as they do playing basketball. While the two hubs at least showcase attractive art styles yet it's a bit of a waste of time.
The excitement in NBA 2K23 doesn't stop with MyCareer. There are some new features to MyTeam that include the badge system that can use on cards similar to badges used in other 2K modes to create a wider array of lineups and playing styles. The changes also Buy NBA 2K23 MT Coins apply in the Unlimited and Limited competing modes.
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